Based on the research of domestic s

Based on the research of domestic scholars, we can see that both in the academic circle and in the management practice of enterprises, great importance has been attached to the management and motivation of knowledge workers, which emphasizes the characteristics of knowledge workers as a special group, and reached a certain consensus on the issue of motivation of knowledge workers. Demand is the starting point of motivation, knowledge workers should be encouraged according to their needs, and the needs of knowledge workers should be personalized, the research results at home and abroad also provide a sufficient basis for the choice of incentive strategies such as knowledge workers'management by objectives, employees'participation, flexible welfare, etc. , the comprehensive use of these incentive strategies will be conducive to achieving better incentive effect.